Virtual Open House

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As a real estate agent, you’re an entrepreneur. You operate your own business, are willing to take risks and you see potential in any market. In traditional markets, hosting an open house is one of the most proven approaches to increasing brand awareness and generating leads. Not to mention, for buyers, open houses are the perfect way for them to tour properties and picture themselves living in what could be their dream home. And for sellers, open houses are crucial for gaining exposure for their property and finding that one buyer who will sign the dotted line.

That’s why HomeSmart is resourcing you with the tools and training to take this challenge head-on by holding virtual open houses and tours!

An open house is a scheduled event at a designated time where an agent holds the house “open” for potential buyers to walk through. Also called a "physical showing" or a "traditional in-person open house."

A live virtual open house is a "live" scheduled event for a designated amount of time where an agent holds the house “open” but hosts it virtually by posting an invitation link or sending out an invite via Zoom, Facetime, Facebook Live, Facebook Messenger, etc. Here, the home seller or the agent is physically at the listing and gives a live tour of the property via meeting or virtual software. The open house audience can view the live stream and can interact with the agent and ask questions. Agents can even share files, other information and screens as well.

A live virtual showing is where an agent schedules a showing with a prospective buyer and their agent—but hosts it virtually by setting up and sending an invite via Zoom, Facetime, Facebook Live, Facebook Messenger, etc. With a live virtual showing, the homeowner or the agent would physically be at the listing and would give a live tour of the property to prospective buyers and their agents. It’s different from a live virtual open house because it is a one-on-one meeting. The client can view the live stream and can interact with their agent and ask questions.

A live virtual REALTOR® tour is a “live” scheduled event when an agent shows a group of buyers' agents a property virtually using a tool like Zoom, Facetime, Facebook Live, Facebook Messenger, etc. Here, the home seller or the agent is physically at the listing and gives a "live" tour of the property via meeting or virtual software.

A virtual tour is a digital walk-through of a property by way of a slide show or pre-recorded video. It is not scheduled.

A live virtual listing appointment is where a prospective seller or sellers meet virtually with a prospective seller’s real estate agent via Zoom, Facetime, Facebook Live, Facebook Messenger, etc. It is a one-on-one meeting. The prospective seller(s) can view and interact "live" with their agent(s) and ask questions, and agents can share files, other information and screens as well.

To help you get the most out of your virtual open house experience, HomeSmart’s Chief Industry Officer Todd Sumney hosted a series of webinar classes. This four-part webinar series equips you with the tools and knowledge you need to host a successful virtual event, and includes topics such as the basics of hosting a virtual open house, what you should do before and after hosting a virtual REALTOR® tour, and much more. Check out the full lineup of Todd’s webinar classes below!

Virtual Open House Trainings

Session 1:

Understanding Virtual Open Houses, Virtual Showings And Tours

In this session, Chief Industry Officer Todd Sumney walks you through everything virtual open houses. From virtual showings to virtual tours to virtual listing appointments, Todd shares an overview of all these items so you can tackle your next virtual open house with confidence.

Session 2:

Promoting Your Virtual Open House Like a Pro

Chief Industry Officer Todd Sumney walks you through everything you need to do leading up to a virtual open house/tour. Learn tips and tricks on how to successfully market, promote and get everything ready to have the perfect virtual event.

Session 3:

Conducting the Perfect Virtual Open House

So you've promoted that you're having a virtual open house/tour, now what? In this session, Chief Industry Officer Todd Sumney walks you through everything you need to know to showcase the property to its full potential during the actual event and what you need to do after.

Session 4:

Mastering the Virtual Listing Presentation

Can't meet a potential buyer or seller in person? We can help. In this session, Chief Industry Officer Todd Sumney walks you through everything you need to know about making your virtual listings presentations impactful. Todd also gives you info on how you should host live real estate agent tours.

All-In-One Session:

How to Host Live Virtual Open Houses and Virtual Showings

Don't have time to watch all 4 training videos? Then this all-in-one session is for you! In this session, Chief Industry Officer Todd Sumney walks you through everything virtual open houses. From virtual showings to virtual tours to virtual listing appointments, Todd shares an overview of all these items so you can tackle your next virtual open house with confidence.