Business Builder

At HomeSmart, we’re dedicated to providing you real estate tips and training webinars to help strengthen and grow your business! View and register for upcoming webinars or browse our archive to learn more about real estate topics that matter for your business.

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Webinar

Less than 1% of all Online Leads Closed in 2020 – There is a Better Way!

When: Thursday, May 27th @ 12:30PM

Description: You invest huge amounts of money and effort into online lead gen in an attempt to grow your business. But with less than 1% of online leads actually closing, is this really the best approach? There is a better way to help you be successful and that’s to get you off the lead-gen treadmill and back to the key fundamentals that have always driven success in real estate sales. Join Shannon McGee, Sales Director of IXACT Contact as she collaborates with HomeSmart on an exclusive webinar that will help you successfully grow your repeat and referral business this year! Register today!

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Catch up on and review recorded classes

Constant Contact: Get Repeat Business, Referrals, and Grow – Today!

In this impactful webinar, we’ll share how to leverage HomeSmart International partner, Constant Contact to grow your business and your sphere of influence. We’ve partnered with Constant Contact, an online marketing leader for over 25 years because we trust they can deliver results to help you win.
 
This webinar covers:
  • Why email marketing?
  • The impact of mobile on readership.
  • The key strategies for growth.
  • How to utilize automation to save time and produce results.
  • How to leverage reporting to gain an advantage.
  • How Constant Contact can help you beyond email.
  • And much more!
 
VIDEO COMING SOON!

Real Agents, Their Stories – Hear How HomeSmart Agents Use CRM to Build Their Business

Want to know what really works in real estate sales? Hear from HomeSmart agents just like you about how implementing the right real estate CRM has transformed their businesses - helping to organize contact data, keep in touch and stay top of mind with hot prospects and past clients, and systematize lead nurturing and conversion.
 

Your Rookie Year in Real Estate – and How CRM Can Make All the Difference

New to real estate sales? Then this webinar is for you!

As a rookie, getting started in real estate can feel overwhelming at times. There’s so much to learn and so much to do. But one of the smartest moves you can make as a rookie is to get your CRM in place. CRM stands for customer relationship management and a good real estate CRM system will help you to organize all your contact data, promote yourself to your database, and systematize your lead generation, capture, and conversion.

Join Shannon McGee, Sales Director for HomeSmart Premier Partner IXACT Contact CRM, will show just how quick and easy it can be to:
  • Get all your contact data organized, categorized, and synced with your Gmail.
  • Generate high-quality leads from people who already know, like, and trust you without the sky-high cost of buying online leads that almost never turn into business.
  • Build your online presence with a professional agent website and automated social media content posting.

Worried about the cost? Don’t be! HomeSmart agents who received their license within the past year will get IXACT Contact’s real estate CRM *FREE* for six months with no contract or commitment. And because IXACT Contact is a HomeSmart Premier Partner, you enjoy special pricing of just $29/mo after your free trial ends!

As every real estate trainer and coach will tell you, CRM is a cornerstone for success in real estate sales. Join our webinar and see exactly how IXACT Contact can help you build your business more quickly and easily than you ever thought possible.

The True Results of Using Wise Agent CRM

Looking to automate your business with landing pages, lead management, transaction management and marketing tools? What about an all-in-one for a CRM that was designed just for REALTORS®? Hear from a real HomeSmart agent about how Wise Agent has helped him find success in his business. Learn about his specific results and the ease of use of this game-changing system.

Sharpen Your Client Relationships with Gifts With An Edge

80% of people say they would use their Realtor again OR refer them business. However, only 9% actually do according to NAR, and it’s not because they don’t want to—they just can’t remember their name or their contact info isn’t readily available. Join Michael Athens from Gifts With An Edge to learn how to create a client appreciation system that will grow your reviews, referrals, and create Raving Fans for life! 

Rental Beast Live Demo

See how you can use HomeSmart partner Rental Beast to access millions of off-MLS listings and connect with eager renters. Watch the video below for a demo of the newly-integrated platform.

Rental Beast: How to Build Your Home-Buyer Pipeline

Real estate is changing and agents must adapt—but how? Now is the time for creative solutions and actionable advice real estate agents can use to expand their brand and keep closing deals.  Rental Beast founder and CEO Ishay Grinberg provides guidance and information about the state of the rental market, and how agents can build a pipeline of home buyers while getting their share of $12 billion in annual leasing commissions.

Creating Content with Canva - No Designer Necessary

In today's webinar you will learn more about Canva, the world's largest design platform, and how it can empower your digital marketing strategy to boost business outcomes.  We will demonstrate the ease with which you can create beautiful social media content, what a good content strategy looks like and how to manage your social media content calendar.

 
VIDEO COMING SOON!

4 Steps To Massive Commissions

Build a marketing program to meet the needs and habits of your target audience by understanding the fundamentals of Marketing Directional Intention©. This will be your roadmap to a simple and effective marketing plan that can easily scale to meet your business needs now and as you grow.  

Cut through the confusion of the digital marketing landscape and make better marketing decisions to create a consistent stream of active buyers and sellers entering your business pipeline.  

Participating in this class will allow you to:

  • Identify and learn the four most essential steps to effective marketing in any environment and with any budget.
  • Understand the four stages of decision making and how to use them to create the best results through Marketing Directional Intention©.
  • Learn how to make better marketing decisions for your sweat equity and how to choose partners for your check equity.

The Top 10 Fastest Ways to Get Listings Now!

Chris Smith (co-founder of Curaytor) and Andrew Dorn (VP, realtor.com) discuss successful strategies from top agents across the country that are consistently securing more listings in their market.

Habits, Mindsets, and Tactics of Real Estate's Super Producers

HomeSmart professionals are invited to join us as Joe Sesso from Homes.com, reveals the mindsets, tactics and habits of iconic panelists who have participated in the wildly popular Secrets of Top Selling Agents webinar series. During this educational session, attendees will learn game-changing strategies from the likes of Tom Ferry, Howard Brinton, The Lab Coat Agents and many more on topics such as:

  • Habits to increase productivity.
  • Team-building.
  • Investing in real estate as a real estate professional.
  • Lead generation for today’s market conditions.

Organization, Lead Conversion, More Referrals – You Get It All with IXACT Contact CRM

The market is hot but you’re run ragged and things are falling through the cracks. But what do you do about it? The answer is CRM. Right now is the perfect time to organize your business and automate your lead nurturing and keep in touch marketing with IXACT Contact’s real estate CRM. By being better organized you’ll be able to handle more business more easily.  By automating your keep in touch communications, you'll convert more prospects and generate more referrals from past clients than you ever thought possible. Don’t have a CRM or don’t like the one you have? Join IXACT Contact Co-Founder, Rich Gaasenbeek, and see IXACT Contact in action. 

In this live demonstration, you will learn how to:

  1. Organize and manage your contacts – and your business.
  2. Keep in touch and stay top of mind to build relationships and generate referrals.
  3. Nurture and convert leads into clients.
  4. Generate leads online with a stunning agent website and social media content posting.
  5. Get up and running instantly with IXACT Contact’s unique ‘Concierge’ setup service.
  6. Save 25% with our ‘Premier Partner’ Special Offer for HomeSmart agents – just $29/mo no contract.

Organize.  Plan.  Automate.  Accelerate.

Digging Deeper into Video Strategies that Get Results
Part 3 of a 3 Part Series with BombBomb

Now that you know the advantages video marketing has over plain text and you have created a BombBomb video or two yourself, what’s next? Join Alicia Berruti from BombBomb as she does a deep dive into the best strategies you can use to get results from your videos. The last of this 3-part series will touch on:

  • Scripts and frameworks that get results.
  • A strategy that generated $11,000,000 in listings in 90 days for one agent.
  • How to make sure your videos get played.
  • Best practices for great looking videos.

Getting Started with Video
Part 2 of a 3 Part Series with BombBomb

Ok, so you've seen the opportunity that video marketing can create and you are excited to get started. You are committed to getting out of your comfort zone and to start creating and sending videos. But how do you get started? What are the first things that you should do?

In this second Video Marketing Webinar, Alicia Berruti, national speaker for BombBomb, shows us:  

  • How to create a BombBomb account and get it to connect to your Gmail and your Smartphone.
  • How to sync your contacts and set the BombBomb system up to notify you when one of your prospects opens and watches one of your videos.
  • How to create auto-response videos, or reusable videos that you can use over and over again.

5 Times Video Beats Text
Part 1 of a 3 Part Series with BombBomb

Why is video so impactful in marketing, what are its benefits and how can you use it to ramp up your business?

In this webinar, Alicia Berruti, national speaker for BombBomb, shows us five simple ways you can implement video to convert more leads and generate more referrals with "5 Times Video Beats Text." Learn five simple opportunities where you can use video marketing and how it gets you face to face with prospects to: gain more trust, increase your lead conversion and boost your repeat and referral business.

Mortgages: What You Need To Know Now

Learn everything you need to know about mortgages, current interest rates, loan products, credit requirements and loan servicing to help you inform and guide your clients in this week's economic environment — including an interactive Question & Answer session with 28-year mortgage industry veteran, Erik Lutz.

How to Automate Your Marketing, Leads & Online Presence

Learn how to Automate Your Marketing, Leads, Online Presence in an all-in-one Customer Relationship Management system from Brandon Wise & Eleni Sommerschield of WiseAgent CRM. They teach you how simple it can be to automate leads, responses, drip-marketing, texting, web pages, video and more. Plus how you can use powerful pre-created content and marketing creative to drive leads, engagement and transactions in your real estate business. They show you how you can kick off a 14-day free trial complete with step-by-step coaching. Don't miss this opportunity to make your life easier while your business takes off.

Unique California Lending Options That Combat iBuyers

If you have clients that would like to purchase a new home before they sell their current home — or they are thinking about taking a discounted iBuyer offer because they do not have the cash to invest in repairs or upgrades that would allow them to sell their home at top market value — then this seminar is for you. Taught by Mark Hanf, President of Pacific Private Money, and Nam Phan, you will learn all about several unique and powerful California specific lending options for owner-occupied/consumer, construction, fix and flip/rehab, and commercial properties that can help your customers and make you look like a rock-star.

10 Things to Do NOW to Prepare for the Market Resurgence

We’re in uncharted times, but you still have a business to run. Join Todd Sumney, Realtor.com national speaker Andrew Dorn, and Curaytor’s Co-founder Chris Smith as they share recommendations for how to stay engaged and keep your business moving forward — while staying safe and waiting for normalcy to reemerge. This interactive discussion will include insights on virtual showings, contingent closings and staying in touch with clients.

Everything You Need to Know About the FREE Zillow 3D Home & Video Walkthroughs Services and Apps

In this time of Stay At Home orders and social distancing protocols, virtual and 3D Home tours are being implemented at a much larger scale than in the past. In this vibrant training webinar, Daniel will teach you how to use the free Zillow 3D Home mobile app to capture 3D tours of homes with your iPhones. These 3D Homes are published to a listing’s home details page on Zillow, letting potential buyers and renters walk through the home’s layout virtually and giving agents, sellers and property managers a powerful tool to market their listings online. You also learn about Zillow video walkthroughs and enhanced video walkthroughs for those agents that want professional assistance. 

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Come Back Strong With IXACT Contact Real Estate CRM - HomeSmart’s Newest Premier Partner

This enforced work from home time is the perfect time for you to organize your contact data, create new keep in touch processes, replace your aging or expensive website, and just work on your CRM in general. By doing this, you’ll be in a great position to come out strong when things return to normal, as they surely will.

In this live demonstration you will learn how to:
1. Organize and manage all your contact data.
2. Rekindle relationships during the COVID-19 downturn.
3. Keep in touch and stay top of mind to build relationships and generate referrals.
4. Nurture and convert leads into clients.
5. Get a stunning new agent website to replace your old one.
6. Save 25% with our Special Pricing for HomeSmart agents.

Generate Significant New Listings & CMA Volume by Re-engaging Your Entire Client-base Every Month With Homebot!

We all know that a major portion of our new business comes from existing homeowner relationships. Learn how top Real Estate Agents are engaging these homeowners & their past customers with Homebot’s automated custom, monthly digests that provide valuable home finance advice and a real-time wealth snapshot of your clients’ homes.  These monthly digests average over 50% engagement—every month by delivering personalized, actionable insights, with your branding, to help your clients track and build wealth with their home. Many top agents say this is the one marketing tool that works the best for them - and is the one tool that they cannot live without.

Easily empower your clients with the tools and knowledge to build wealth. Help your clients understand the wealth power of extra principal payments, their total cash out value and other valuable metrics. Alert them when they should consider refinancing or have enough equity and wealth to diversify with an investment property. And help your clients understand their total purchasing power, which generates new listings and repeat business. 

Homebot ensures you are the trusted advisor your clients can rely on to make informed decisions about the largest asset they may ever own, their home. Check out this webinar and the opportunity to deploy the special exclusive discount offer — only available to HomeSmart agents — for your free trial with unlimited contacts for 30-days. Your clients will be addicted. And so will you.

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